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Research papers

Combining big data and mobile market research best practices

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia’s consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Adam Berman, Jeff Hamilton
June 17, 2014
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Citation

Berman and Hamilton (2014a, June 17). Combining big data and mobile market research best practices. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combining-big-data-and-mobile-market-research-best-practices